Market grows as musical memories help aged care residents
Local Coorparoo 4MBS Classic FM’s Silver Memories broadcast will be expanding nationally thanks to support from the Palaszczuk Government.
Member for Greenslopes Joe Kelly said it was great to see a local broadcaster now have the opportunity to expand its subscription Silver Memories broadcasts into more nursing homes and aged care facilities throughout Queensland and Australia.
“I want to congratulate 4MBS Classic FM for this service they provide that helps lessen the impact of social isolation that a lot of elderly people feel in nursing homes.
“Silver Memories, which broadcasts popular music from the 1920s to the 1950s via satellite to aged care facilities across the country, is based on the knowledge that elderly people and those with dementia respond positively to music from their youth.
“It is also timely for 4MBS Classic FM to look at spreading its reach as it celebrates its 40th anniversary this year.”
Minister for the Arts Leeanne Enoch said the initial pilot project for Silver Memories received support from the Palaszczuk Government, and it is now entering the next phase of growth.
“The Queensland Government’s latest round support of $50 000 through the Arts Business Innovation Fund, with matched loan funding from the Tim Fairfax Family Foundation, will see Silver Memories further expand interstate,” Minister Enoch said.
“4MBS will employ a dedicated sales representative to help grow the market, along with a diversional therapist to enhance the program’s benefits.
“This is another example of how the arts can positively impact on the lives of everyone.”
Gary Thorpe OAM, General Manager of 4MBS Classic FM said the latest funding meant Silver Memories could continue making a difference to people’s lives.
“Silver Memories has led to broader health and social impacts for its listeners,” Mr Thorpe said.
“It has provided 4MBS, as a not for profit arts organisation, with an additional revenue stream, helping to support our regular programming and our annual 4MBS Brisbane Shakespeare Festival and Festival of Classics.”
The Arts Business Innovation Fund combines public and private investment for Queensland arts organisations with $500 000 from the Queensland Government matched by another $500 000 from the Tim Fairfax Family Foundation.
ABIF is a combination of a zero-interest loan and a grant. Successful applicants are required to contribute their own funding with repaid loans then re-invested in the ABIF funding pool. For more information: www.arts.qld.gov.au